In so doing, he gave the new ideas more exposure and to many people they seemed compelling compared to the church’s standard, dull response. But in the process, he had to explain the heretical views. He was released and wrote another book, in which he presented the Catholic argument against the views of atheists and other free-thinkers. Then he wrote a book espousing ideas that were the opposite of what he’d previously expressed. However, while in prison he came up with a new strategy of appearing to comply while still making his point.įirst, to save his life, he feigned madness, and his death sentence was commuted to life in prison. While most people believed Catholic dogma or at least appeared to go along with it, Campanella couldn’t restrain himself, and he paid for it.
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Here is an example of how to apply Law 38 of the 48 Laws of Power: A writer named Campanella was imprisoned and tortured during the Spanish Inquisition for repeatedly expressing his atheist beliefs. When you let people think you believe as they do, they’re flattered and let down their guard. You wear many different masks to avoid problems and get others to do what you want. Thereafter, scientists shunned him.Īccording to Law 38 of the 48 Laws of Power, powerful people, however, know the value of seeming to be all things to all people. For instance, when Jonas Salk discovered the polio vaccine he broke scientific protocol and publicly announced it before allowing vetting by the scientific community. We have many orthodoxies today that we’re expected to adhere to, from which deviating is frowned on.
Appearances are what counts - when you look like others, they assume you believe as they do and they leave you alone. Most unconventional people learn to blend in with others and to share their differing views only with like-minded people. They mostly offend rather than convincing anyone because people don’t easily reject their values, which have an emotional component. However, some people chafe against such restraints, and aim to prove the superiority of their unconventional beliefs. This is a good habit: Think as You Like but Behave Like Others. Inwardly, we think and believe what we want, but outwardly we try to be inoffensive. We learn at a young age to hide our thoughts so we don’t offend, and to tell sensitive and insecure people what they want to hear. It’s impossible to speak absolutely freely. It’s better to blend in share your real views only with close friends and like-minded people. If you make a show of being different, flaunting unconventional ideas and behavior, people will think you look down on them and will retaliate against you for making them feel inferior. Overview of Law #38: Think as You Like but Behave Like Others
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Like this article? Sign up for a free trial here. Shortform has the world's best summaries of books you should be reading. This article is an excerpt from the Shortform summary of "The 48 Laws of Power" by Robert Greene.